I recently received a postcard to sign up for someone’s project. It was exciting, and definitely one I wanted to sign up for.
So I looked for the website to sign up.
To my surprise, the only way to sign up was by scanning a QR code. There was no website link, email, Facebook, or any other method to sign up.
As much as I love technology, I’ve never had reason to jump on the QR code bandwagon. I didn’t have a QR code reader. I do have a smart phone, so all I needed to do was download an app, but still…
If I wasn’t highly invested in the subject, I would have quickly abandoned a great project.
Make sure you offer multiple options for people to connect with you. The average person is exposed to hundreds of ads per day. If they are interested in what you have to offer, don’t make it harder than it needs to be to get connected to you!
I’ve also seen this with Facebook event invites. Yes, they’re easy, but there are many people that aren’t on Facebook for a variety of reasons. Are they being excluded simply by nature of how an invite is sent out?
Are you inadvertently hindering your friends, customers, fans or audience from joining what you’re doing because you have limited options to connect?
Think about your marketing and how you share information. Are you offering multiple options for people to join or respond?