Is your content outdated? (and why it matters)

BySarah Parsons

A few weeks ago, we unexpectedly found out that my younger son needed surgery. This entailed a quick, but non-urgent trip to a specialist. The specialist’s office has new patient paperwork online to download, complete and bring to your first appointment. Fantastic! I was excited to be able to complete the paperwork before sitting in…

Effective marketing communication offers multiple ways to connect

BySarah Parsons

Is your marketing communication and the content you share effective? Are you sure? If you’re not seeing the signups, sales or conversions you expect, one easy place to start troubleshooting is a key area of communication: your contact info. I recently received a postcard to sign up for more information about a project, business, opportunity….